Texture Ready
Brand Alignment Opportunity
Professional theater, film, and commercial production is adopting new standards for textured hair care. Your brand can be part of the infrastructure — not just the conversation.
There is no industry-wide standard of care for textured hair in professional production. Hair departments regularly lack qualified specialists, appropriate products, and intake protocols for Black and textured-hair performers. Productions budget for wigs and chemicals — not care. The result is performer harm, production delays, and legal exposure. This is changing.
for textured hair on set
textured hair professionals on set
textured hair care
Texture Ready, built by Art & Soul Consulting, provides the operational infrastructure productions need. It is adopted by producing organizations, referenced by casting professionals, and backed by press coverage in the Boston Globe and listing on the Actors' Equity Association employer resources page. Art & Soul's Texture Ready team is currently embedded with Umbrella Stage Company on a live production case study.
The professionals adopting Texture Ready are the decision-makers who determine which products get specified on call sheets, stocked in hair trailers, and recommended to performers. They include:
- Hair department heads and designers on Broadway, regional theater, and film sets
- Producers and line producers building production budgets
- Casting directors advising on performer care standards
- Conservatory and training program directors shaping the next generation
Brand alignment with Texture Ready puts your products at the point of specification — where buying decisions are actually made for entire productions.
- Brand referenced within the Texture Ready toolkit as a recommended resource
- Visibility with hair professionals, producers, and institutional decision-makers adopting the standard
- Co-branded content opportunities as the standard scales into film, TV, and commercial production
- Direct access to the professionals who influence product specification on set
The next Texture Ready cohort is a curated, 25-seat virtual intensive for production leaders. Brand sponsors can enter the ecosystem now:
- Access Cohort Sponsor ($1,500–$2,500) — fund pay-what-you-can seats, logo placement, verbal acknowledgment during the session
- Presenting Sponsor ($3,000–$5,000) — naming visibility, product integration in toolkit materials, direct introduction to attendees
kiratroilo@artandsoulconsulting.com
www.artandsoulconsulting.com
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