Texture Ready™ · A Production Standard for Hair · Art & Soul Consulting

Cohort 1 Convened · April 2026

Is your production
Texture Ready?

One standard for hair across every production. Qualified, budgeted, and protected before the first hair call. Built for theater, film, TV, and commercial. Cohort 1 convened April 2026 with 25 industry leaders. Featured in AEA Employer Resources. First case study published with Umbrella Arts — Hairspray, read it here →

Kira Troilo leading the Black Hair Is Hair workshop in Cambridge, with a full audience of theater professionals seated facing the stage.

Black Hair Is Hair · Multicultural Arts Center, Cambridge · 2023

"Prevention is not mysterious.
It's operational."
Kira Troilo The Boston Globe

From workshop
to standard.

In 2023, Kira Troilo gathered theater leaders from across the Boston regional ecosystem for a single afternoon at the Multicultural Arts Center. The session was called "Black Hair Is Hair." Its argument was simple: textured hair is not a specialty. It is hair. The people sitting in production rooms had been trained to treat it as exceptional, and that training was costing performers their hair, their time, and their safety.

That afternoon became an eBook. The eBook became a toolkit. The toolkit became a standard, used in productions, taught to leads, and now built into the operating systems of a growing number of regional theaters and conservatories.

Texture Ready is the formalization of three years of work. Not a new idea. An overdue one.

Kira Troilo teaching the curl pattern chart at the Black Hair Is Hair workshop, with a screen showing hair textures from Type 2b to Type 4c.

Teaching the curl pattern chart · Black Hair Is Hair, 2023. Multicultural Arts Center, Cambridge.

Hair is a production department.
Not a specialty. Not an afterthought.

Like lighting. Like costume. Like sound. Every other department has a lead, a budget, a timeline, and documented protocols. Hair doesn't, and the labor falls on Black performers and performers of color to fill that gap.

Texture Ready changes that. It is not about finding the right specialist. It is about building the infrastructure so textured hair is planned for, regardless of who is in the chair, before the first rehearsal, before casting is complete, before tech week.

A production is Texture Ready when the system works. Not when one exceptional person made it work. The system has six domains.

Six domains. One standard:

Literacy Foundational hair knowledge across all types and protective styles. Cultural and historical context that grounds the work.
Fluency Working command of styles, install, and maintenance. Real costs, real feasibility. The budget and timeline reflect the work.
Architecture Hair budgeted as a department before the cast is set. Maintenance time on the call sheet. Vendor pathways and infrastructure planned, not improvised.
Consent Documented intake and consent for every performer before the first hair call. Nothing assumed. A record if anything later breaks.
Care Communication and collaboration that puts performers in chairs. Not in the position of educating their own production.
Escalation A named escalation pathway every performer knows by first rehearsal. A documented response when something goes wrong, so the burden never lands on the performer mid-run.

The same production. Two different rooms.

Without the standard

Hair is a side problem.

  • Costume designer or ASM informally inherits hair work mid-rehearsal
  • Hair budget is leftover from costume. Eaten by week 2
  • Performers buy their own products and arrive early to maintain styles
  • No intake, no documented consent, no record if something breaks
  • "Just let us know" is the escalation plan. There is no plan.
  • Performers stay quiet because there are no solutions in place

With the standard

Hair is a department.

  • A qualified Hair Lead is named before casting closes
  • Hair budget is built before the cast is set, sized for all hair types
  • Maintenance time lives on the call sheet, paid and accounted for
  • Intake, consent, and escalation are documented before the first hair call
  • An escalation pathway is known by every performer at first rehearsal
  • Performers perform. The production carries the labor.
"We have costume designers. We have sound and lighting. Hair should be a design too."
Pearl Scott · Ensemble (the Dynamites), Dance Captain · Hairspray, Umbrella Arts 2026

Qualified isn't a person.
It's a production.

The first case study.
Hairspray at Umbrella Arts.

25 performers. All hair types and textures, including protective styles. 30–40 hours of design, consultation, fitting, and run support across rehearsal and tech. The first production to test the Texture Ready toolkit start to finish, and the first published proof point of what the standard looks like in motion.

A qualified Hair Lead from the Texture Ready team braiding a performer's protective style at the Umbrella Arts Center production of Hairspray, with Kira Troilo observing.
The hair station setup at Umbrella Arts Center's Hairspray production, with wig stands, named station tags for each performer, and the production's stage feed visible on the monitor.
The Texture Ready team with the Umbrella Arts Center production team, including producing partner Brian Boruta.

What the toolkit produced, mapped to the standard: custom intake and consent form (Consent), budget predictor sized to the run (Architecture), named station assignments and chain of command (Care), escalation card (Escalation), maintenance schedule on the call sheet (Architecture), and a hair design plan for all 25 performers (Literacy + Fluency). All in place before the first hair call.

"Texture Ready gave us the information, the resources, and the tools we needed to make a roadmap and individual plans for each actor that met the needs of the production, respected the budget, and cared for the actor both on stage and in their daily lives away from the show."

Brian Boruta · Producing Artistic Director, Umbrella Arts

Published · May 2026

The full case study is live. Budget, timeline, domain-by-domain evidence, and producer and performer testimony from the production.

"Best-selling production in the theater's history to date."

Read the full case study →

The room agreed.
This is overdue.

Cohort 1 of Texture Ready convened virtually on April 28, 2026. The room: producers, casting directors, agents, employment attorneys, union leaders, theater critics, conservatory leaders, and performers. The standard was on the table. Here is what they said.

25
Industry Leaders
Convened
9.7/10
Average Rating
From Feedback Respondents
8
Sectors Represented
Theater · Film · Casting · Education · Legal · Union · Press · Tech

"This is not just an added, nice-to-have thing for productions, but actually critically necessary, and easier and more practical to implement than I would have thought."

Robert Casey·Owner, Maggie Agency

"Art & Soul Consulting have shown they have the skills and experience needed to move things forward in the entertainment space. These conversations have gone in circles for years. It's great to see an executable framework and a standard."

ZenaFounder, naha

"There is so much I need to understand, and Kira's presentation was an honest, knowledgeable, and passionate way for me to learn about this important topic that affects so many actors in our community."

Julie KnowltonOwner / Casting Director, Slate Casting

"The level of intention required is important, but it is not hard if people do just a little of the work they would do for anything else critical to a production."

Kristan BushCEO, Performance Paradigm

"The shift is action. It's encouraging and empowering to witness the work happening for textured hair. It's not just a conversation."

Rachelle GauthierDirector of Marketing, Performance Paradigm

"There are ways to standardise this for productions."

MildredAgent and Coach

"I'm much more tuned into nuanced issues around Black hair, and how NOT mainstreamed this topic is, but how 'othered' it is."

Joyce KulhawikPresident, Boston Theater Critics Association

Train your people.
Equip your production.

Two parts, one standard. Your people, trained. Your production, built. We coach, your team executes.

01
Train

Texture Ready
Cohort

Part One · Train Your People

The professional standard, taught directly. Your Hair Lead (costume designer, ASM, wardrobe supervisor, or stage manager) learns the standard and earns the credential to prove it.

  • Three live sessions across three weeks (six hours total)
  • Six competency domains: Literacy, Fluency, Architecture, Consent, Care, Escalation
  • Twelve-question credential assessment (knowledge + relational)
  • Texture Ready Hair Lead credential, valid two years
  • Cohort community access

Investment

$997

Per seat · Cohort 2: June 24 – July 8, 2026 · 5 of 25 seats already claimed

Reserve My Seat →
03
Train + Equip

The Full
Standard

Part One + Part Two Together

Train your Hair Lead to the standard and have us build your production's system at the same time. Your people and your infrastructure, in one engagement. The choice most Broadway, tour, off-Broadway, and film productions make.

  • Private cohort training for your team (Part One)
  • A full Equip build of your production system (Part Two)
  • Sequenced so your trained team owns the system you build together
  • Bundled below the cost of buying the two separately

Investment · Starts at Tier 2

Tier 2 · Established ($250K–$750K) From $13,500
Tier 3 · Flagship ($750K+) Scoped

Bundled below the cost of buying separately. Film, TV, and commercial scoped. Emerging productions start with the public Cohort and Equip individually.

Start a Conversation
04
Ongoing

Production Advisory
Retainer

Sustained Support · Follows Equip

Six advisory sessions across the production cycle, scheduled at key milestones (pre-casting, first rehearsal, tech, opening, mid-run, post-close), plus written check-ins and Priority Response between sessions.

  • Six structured advisory sessions across the cycle
  • Two written email check-ins at strategic moments
  • Priority Response available at $2,500 per incident, 48-hour turnaround
  • Sustained access to the Texture Ready team
  • Always follows an Equip engagement

Investment

Scoped

Scaled to your production cycle, scoped in a conversation.

Inquire About a Retainer

Theater pricing scales with production budget: Tier 1 under $250K, Tier 2 $250K–$750K, Tier 3 $750K and above. Film, TV, and commercial are always scoped in a discovery call. Production and HMU budgets vary too widely for a published floor to be accurate. The Retainer always follows Equip. Train and Equip can be scoped together as a single engagement.

Beyond the production cycle.
Texture Ready in the architecture.

For institutions running multiple productions per season, conservatories integrating the standard into curriculum, and city or government partners building Texture Ready into the cultural infrastructure they fund.

Annual Advisory Partnership

A year-long partnership for institutions making the standard part of how they operate. Includes Cohort seats, up to six Equip engagements, quarterly leadership reviews, advisory hours, and Texture Ready Member designation. Capped at six annually. Founding pricing reserved for the first three 2026 commitments.

Conservatory Embedment

Multi-year integration into a conservatory or training program. Faculty cohort, curriculum integration, and student production advisory, co-developed with grant teams where appropriate. Annual review, multi-year commitment.

City & Government Partnership

Project-scoped partnerships with municipal arts and culture offices building Texture Ready into grantee requirements, public-sector productions, or workforce development programming. Boston-first.

Brand & Sponsorship Partnership

For brands funding access: sponsored seats, full Equip engagements for productions that cannot afford them, or full Cohort access for peer organizations. Specification is merit-based; brands cannot buy default placement.

How organizations move
through the standard.

1

Train

Your Hair Lead trains on the standard and earns the credential, in a public or private cohort. They return with the language, knowledge, and authority to lead the work.

2

Equip

We build your production's system: custom toolkit, intake and consent, budget, vendor pathways, escalation. Your team runs it on this show and every one after.

3

Ongoing

Sustained advisory across the production cycle. Six structured sessions at key milestones, plus written check-ins and Priority Response. The relationship that protects the work end to end.

Every seat at the table
has a role to play.

Producing Theater

Artistic Directors & Executive Directors

You are casting diversely and your hair infrastructure has not caught up. The labor is landing on performers. You have no documentation if something goes wrong, and the industry just watched what that costs.

Equip · Advisory Retainer

Film / TV / Commercial

Producers & Line Producers

The SAG-AFTRA contract uses the word "qualified" with no legal definition. On a commercial shoot, one bad hair day is a brand crisis your client calls you about. Texture Ready defines qualified, and documents that you met the standard.

Equip (film/TV) · Advisory Retainer

Production Staff

Costume Designers, ASMs & Wardrobe

You are holding the hair work but you do not have the framework, the language, or the authority to do it right. You are improvising around a gap that should not be yours alone to fill.

Cohort: earn the credential

Production Operations

Stage Managers

You own the call sheet. You know maintenance time for textured hair is not on it. You know there is no protocol when something goes wrong mid-run. You are improvising around a gap that belongs in the production, not on your shoulders.

Cohort

Casting & Representation

Casting Directors & Talent Agents

You are placing diverse talent into productions with no hair infrastructure. You have no leverage to fix it and no language to name it before your client signs. Texture Ready gives you both.

Cohort · 5 Questions for your clients →

Legal

Entertainment Attorneys

Your clients are operating under SAG-AFTRA contract language that uses the word "qualified" with no legal definition. The lawsuit referenced above shows what that gap looks like in litigation. Texture Ready closes it, and gives you something to point to.

Cohort · SAG-AFTRA legal brief →

Training & Education

Conservatories & Training Programs

You are training the next generation of production professionals and none of them are learning this before they graduate. Their first job will expose the gap, and the performers they work with will absorb it.

Private Cohort · Conservatory Embedment

Performer?

This standard exists to protect you.

Before you sign, you have the right to ask if a production is Texture Ready. We have built the questions for you.

5 Questions to Ask →
Kira Troilo speaking at the Black Hair Is Hair workshop, with a slide showing her childhood photo behind her.

The work behind
the standard.

Kira Troilo is the founder of Art & Soul Consulting and the architect of the Texture Ready standard. A Black/biracial theater artist turned EDI consultant, she has spent the last three years building the knowledge, language, and infrastructure the field has been missing, translating lived experience and production reality into documents producers can actually use.

She is the recognized expert in textured hair needs in performance environments across theater, film, TV, and commercial production. Her work is rooted in the Boston / Providence regional theater ecosystem, with active reach into NYC casting and international film and TV.

2023 Workshop"Black Hair Is Hair." Boston regional theater leaders, Multicultural Arts Center
2024 eBookBlack Hair on Stage. Practical guide adopted by theaters and conservatories
2026 StandardTexture Ready. Featured in AEA employer resources
April 2026Texture Ready Cohort 1. 25 industry leaders convened, 9.7/10 average rating
PressThe Boston Globe. "Prevention is not mysterious. It's operational."
MA Cosmetology BoardTextured Hair Competency licensure submission, March 2026
Live EngagementUmbrella Arts · Hairspray (case study)

Three Wednesdays.
One credential.

The professional standard, taught directly. Three sessions. Six hours. Your Hair Lead leaves with the knowledge, the framework, and a Texture Ready credential they carry into every production.

Cohort 1 convened April 2026 · 25 industry leaders · 9.7 / 10 average rating.

The standard Cohort 1 trained on is now documented in production. Read the Hairspray case study →

5 of 25 seats already claimed 20 remaining
01 Wednesday, June 24, 2026 1 – 3 PM ET
02 Wednesday, July 1, 2026 1 – 3 PM ET
03 Wednesday, July 8, 2026 1 – 3 PM ET

Virtual · $997 per seat · Limited to 25

Reserve My Seat · $997 →

After payment, you'll receive a confirmation with prep details and Google Meet access within 48 hours. Full refund up to 14 days before Session 1.

Booking your full team?

Private cohorts. Custom-scheduled.

For organizations sending four or more, a private cohort is often the right move: custom scheduling around your production calendar, retreat-style full-day formats, and content tailored to your roster. Pricing scales with team size.

Inquire about a private cohort →

Cohort 2 dates don't work?

Get on the list for Cohort 3. First access, before public release.

I'm representing (select all that apply)

Before you book.

Who is the Cohort actually for?

The Cohort is for the person inside your production who is currently carrying (or about to carry) hair. That is most often a costume designer, ASM, wardrobe supervisor, or wig & hair designer who has been informally inheriting hair work without the framework, language, or authority to do it well.

If your organization is sending more than one person, look at the Private Cohort. If you are a producer trying to figure out whether your production is set up correctly, start with an Equip engagement, which builds your system against the standard.

What is the credential, and what does it actually mean?

The Texture Ready credential is issued to participants who complete all three sessions and the twelve-question assessment. It is a defined professional standard, not a certificate of attendance, built around six named competency domains: Literacy (foundational hair knowledge, cultural and historical context), Fluency (styles, install, maintenance, costs, feasibility), Architecture (production planning, budget, infrastructure), Consent (intake, boundaries, documentation), Care (communication, collaboration, relational practice), and Escalation (crisis protocol, named pathway, documented response). The credential is valid for two years, with a renewal pathway in the third year.

It is the language productions can use to say: this person has been trained to the standard. As the standard is adopted across more productions, the credential becomes the answer to the question SAG-AFTRA does not yet define: what does qualified mean.

When does Cohort 2 run? Are sessions recorded?

Cohort 1 convened April 2026. Cohort 2 runs across three Wednesdays (June 24, July 1, and July 8, 2026) from 1 to 3 PM ET each session. Two hours, virtual, six hours total. Sessions are recorded and made available to registered participants only, not publicly distributed.

What is the difference between Train, Equip, and the Retainer?

Train is the Cohort: your people learn the standard and earn the credential. Public seats are $997. Private cohorts for a full team start at $7,500.

Equip is the build: we assess your production, then build and hand over your custom toolkit (intake and consent, hair plans, vendor pathways, budget predictor, call-sheet integration, escalation card) as a system your team reuses on every production. Theater pricing: Tier 1 (production budget under $250K) from $5,000; Tier 2 ($250K–$750K) from $7,500; Tier 3 ($750K+) scoped. Film, TV, and commercial are always scoped. Their production and HMU budgets vary too widely for a fixed floor.

The Production Advisory Retainer is sustained advisory across the production cycle: six structured sessions at key milestones, plus written check-ins and Priority Response. It always follows Equip, and it is scoped to your production cycle.

A core principle: we coach, your team executes. We build the system and advise. We are not the labor in the room.

How does pricing work, and why isn't every price listed?

Pricing scales with your production budget, not your medium. A small regional run and a Broadway transfer are both "theater," and a single commercial and a streaming season are both "film," but they are not the same scale, so they should not be the same price.

For theater, we publish the floors by tier so you can see where your production lands: Cohort at $997, private cohorts from $7,500, Equip from $5,000 (Tier 1, production under $250K), from $7,500 (Tier 2, $250K–$750K), scoped above that. The Train + Equip combo starts at $13,500 for Tier 2. Film, TV, and commercial are always scoped. A single commercial and a streaming series are both "film" but they have nothing in common budget-wise, so any published number would be wrong. Tell us your production and we will give you a real number.

Is there pay-what-you-can or sponsored access?

Yes. We hold a small number of access seats per cohort for actor advocates, casting directors, and emerging professionals who would otherwise not be in the room. These are not publicly listed. Email Kira directly with a short note about who you are and what you do, and we will respond within five business days.

Brand and institutional sponsors can fund Access Seats, full Equip engagements for productions that cannot afford them, or full Cohort access for peer organizations. See brand partnership opportunities →

What is your cancellation and refund policy?

Full refund up to 14 days before Session 1. After that, your seat can be transferred to a colleague at your organization, or rolled to the next cohort. We do not refund after the cohort begins.

Do you work outside the Boston / Providence region?

Yes. Cohorts are virtual and global. Equip engagements and Retainers are delivered remotely with the option of in-person presence for tech week, production meetings, or pre-production planning. We have active engagements and pipeline in NYC, Chicago, and London.

Not sure where
to start? Start here.

Every path to Texture Ready begins with a conversation. Tell us where your production is and we will tell you where the gaps are.

Questions? Reach us at kiratroilo@artandsoulconsulting.com

Brand or institutional sponsor? → Texture Ready Brand Partnerships

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